ORO By Ruffino

Ruffino Fine Wines: a success paved with ORO at #MDW24 (Dazi di Piazza Sempione).
"ORObyRUFFINO - An Instant Connection” (inspired by Riserva Ducale Oro) is an exhibit that gathers six artists/designers to showcase their interpretations of the "ORO" concept. SUGO has crafted the brand identity and supported the look and feel for the various touchpoints of the 'ORObyRUFFINO' project, all inspired by the fluidity of "ORO" as a precious, sensorial material.

Branding

Look & Feel

Credits
Client: @ruffino_1877
Agency: @plusrl_com
Client Director: @daniele.milonia

Design Studio: @b_arch_​
Light Design:@dalesioesantoro
Brand Identity: @wearesugo + @plusrl_com
Video Production Company: @plusrl_com
Photographer Private Dinner and Party: @lucaspossiede
Photographer: @liligutt_studio

Designers/Artists:
Filippo Carandini (@filippocarandini.studio) + Rachel Lee Hovnanian (@rachelleehovnanian) + Chiara Lorenzetti (@chiaraarte_restauro_kintsugi) + Ettore Marinelli (@bigette) + Tristano di Robilant (@tristanhoare) + Officine Saffi Lab (@officinesaffi.lab)